The MSG Marketing Communications Strategy has 4 key objectives:

• To consolidate marketing communications
• Enhance the customer communication experience
• Develop intelligent marketing practice
• Leverage and monetise the group’s web traffic and marketing communications

Blink - Malcolm Gladwell. The power of 'thin slicing' - an extraordinary read.

Don't make me think - Steve Krug. Very useful, particularly in marrying design with usability.

Design of Everyday Things - Donald Norman - Everyone should read this.

Marketing to the Social Web - Larry Weber - A most useful read.

Meatball Sundae - Seth Godin. Another pacey read from Seth - never quite gives you enough 'how to' however, but always gets the mind going.

• Marketing Communications Strategy
• Appendix 1 - Audit of process and promo emails
• Appendix 2 - Email Marketing database features
• Appendix 3 - Building a marketing database doc
• Appendix 4 - Campaign Management Process (MSG)
• Appendix 4b - Campaign Management Process (Partner)
• MSG Brand Guidelines
• MSG Online Colour Palette
• Writing for the Web Presentation
• MSG Ewire layout and Email 'rules'
• Data Hygiene Policy
• Email Marketing Checklist and Templates
• Email Communications Checklist
• MSG Data List Management Process
• MSG Media Pack - Media Pack in Progress.

MC wrote: Key activities which we are focusing on:

• Getting the Journey Page back on track - new lead generation products - particularly banking.
• Reigniting CSMS marketing plan in light of new package prices.
• Creating a CMS Wholesale site and offering to professional services and other bulk users
• Matty focusing on pushing all marketing activity messages out on the social media platforms.